Jeni is a respected real estate expert.

Merrimac Valley and Boston North Shore Massachusetts 

“Jeni is a great person! She is knowledgeable, honest, and has an excellent work ethic. Her attention to detail is impeccable. Working with her has been a blessing. Honestly, I cannot say enough great things!"

Jeni Lu

Phone: (781) 864-7372

Email: [email protected]

Jeni Lu is a long-term, local resident of the Boston North Shore. She has the ideal foundation for helping clients sell and buy homes.

While attending the University of Michigan Business School, Jeni worked a summer job selling student handbooks door-to-door. She ranked in the top 25% nationwide for producing $25,836 retail sales in 13 weeks. She later used her selling background as a wedding coordinator in the greater Boston area. She helped brides and grooms negotiate terms with vendors. Her eye for detail and planning helped ensure a seamless event for her clients.

Over the years, Jeni purchased and remodeled investment homes and developed a passion for home improvement projects and design. She has an extensive background working with tenants and Buy + Hold rental properties.

Jeni took her entrepreneurial spirit and passion for homes to real estate by becoming a REALTOR in 2018. She is surrounded by trusted professionals in the industry and looks forward to helping others realize their real estate goals. Helping others comes naturally for Jeni and she can't wait to be part of your story.

Jeni is a wife and mom, an active volunteer in the elementary public schools, and a member of Toastmasters. She is passionate about fitness + dance and enjoys snowboarding, piano and traveling. She is fluent in English and proficient in Vietnamese.

Towns: Haverhill, Andover, North Andover, Amesbury, Boxford, Methuen, West Newbury, Newbury, Newburyport, Georgetown, Wilmington, Groveland, Topsfield, Middleton

Jeni makes helping people look effortless.

Fitness Enthusiast

daughter Keira

Visited 10 Countries

Why Choose Bentley's? 

  • New Hampshire Agents who live in, love & support the NH Communities
  • #1 in Essex County Real Estate Team since 2011
  • We were ranked #159 in the United States 2017 by Wall Street Journal
  • As of 12/1 we are the 3# office in Essex County with a small but mighty team. This is a huge accomplishment. 
  • We Sold more homes traditionally in 2017 than any other Real Estate team in the entire state of MA.
  • We will quickly become #1 in New Hampshire  - 2019
  • #1 Essex County Real Estate office homes sold per agent 2017
  • Data from MLSPIN, Broker Metrics, Wall Street Journal


Essex County Team

since 2011


of Happy Clients


US Team



Per Agent Sales

Essex County 2018

Interested in Selling a property with Jeni?

Get to know some of the things Rachael & the North of Boston Living Group do to market your valuable home. 

Our Facebook Page

Our advanced and targeted Facebook marketing reaches thousands of potential home buyers. We create dedicated Facebook Ads to target locals and drive massive amounts of traffic to your listings using our advertising budget.

Lifecycle Marketing

We use Facebook to strategically advertise your home during all stages of the selling process. Coming Soon, Just Listed, and Open House posts help to build a "buzz" around your property and can even lead to multiple offers the moment its officially for sale! 

Want to know exactly how we do it? Call Rachael today.

Everyone talks about their marketing, but can they show you a proven history of success? 

Can they demonstrate exactly what they do when? 

We can & our clients LOVE It.

Reach Buyers with Email Marketing

Learn how we use email to reach buyers.

Video Marketing Strategy

We'll create custom, television quality video to market your home.

Ready to start to watch for the perfect home? 

See the latest local homes to hit the market below.

Be sure to ask Jeni about "off market & coming soon" listings not yet public.

Learn about Selling, Buying, Buying & Selling or just get to know the local hotspots 

with our blog posts below. 

We use cookies to enhance your browsing experience and deliver our services. By continuing to visit this site, you agree to our use of cookies. More info